The more I think about transformational hashtags, the more
convinced I am that they are just the technological equivalent of a
slogan. They have many of the same
principles, a brief statement or term that signifies a larger idea, one is just
searchable on Twitter. For instance,
take the hashtag #HandsUpDontShoot and how it turned into #PantsUpDontLoot,
that sounds like a transformation unique to hashtags, but it is easy to find
examples of slogans that have similar transformations. Take for instance something from the other
side of the political spectrum, Donald Trump’s “Make America Great Again.” This was promptly parodied and re-purposed for
just about anything you can imagine. Democrats
turned it into “Make America Hate Again” to disparage his political stances, it
was repurposed for just about any advertising gimmick you could think of, and
it will continue to be used for the near future at the very least.
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| One of Trumps iconic signs. Copyright held by donaldjtrump.com |
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